ForestAvenue is a dynamic and professional consultancy firm, excited about the opportunities ahead and focused on supporting the right choices through analysis, strategy, and process engineering.
Learn – Benefit from our experience and network across Silicon Valley and Europe to learn about trends and opportunities.
Engage – Engage in real and important issues of change and development. Tech provides opportunity; it is up to us to use it correctly.
Bring it home – We support your work on innovation and focus specially on strategy and change management. We want to ensure that the important lessons are internalized and implemented as valuable changes to your business.
Tomorrow belongs to those who can hear it coming - David Bowie
Søren Juul Jørgensen is the founder of ForestAvenue. Søren is also a fellow at the Center for Human Rights and International Justice at Stanford University.
Earlier, he was Consul General of Denmark for California, and CEO of the Danish Innovation Center in Palo Alto working with tech innovation and tech industry-related engagement in support of startups, innovation, and research projects. Søren is a SVP for business development for Bigadan, Danish based global leader in biogas.
Søren has spent his career in diplomacy and working for international tech companies. From his time with the Danish IT company Maersk Data and with IBM, he has experience with business development and sales. Through his work for the Danish Foreign Service, he has served as Consul General; press spokesman; head of cabinet for two Danish ministers for Europe; and has negotiated and advised on European policy. Søren has represented Denmark as a lawyer at the European Court in Luxembourg. He also acts as a mentor and advisor for various Danish tech startups.
Søren has lived and worked in Copenhagen, Palo Alto, Warsaw, New York, and Brussels.
Søren has a JD in law from the University of Copenhagen, where he has also taught law.
Søren is a co-founder of the Tech Advisory Group at the Center for Human Rights at Stanford University; the Nordic Legal Tech Hub, supporting the development of the legaltech ecosystem in the Nordics; and Sustainary, driving innovation in support of the UN Sustainable Development Goals. He is a Danish Army captain.
Photo by Trine Thybo, www.trinethybo.com